Rocky Roggio

Filmmaker

Knowing that 1946 is the sort of film that generates conversation, Rocky took advantage of Eventive Virtual as a secure, quality option to share her film with those interested in organizing group screenings. She created a tiered fee structure that allows for small gatherings of 3-5 friends all the way up to groups of more than 100 people to pay the appropriate film rental. The accessibility features of Eventive Virtual Single Film have also allowed 1946 to reach an international audience, with subtitles in simplified Chinese (China), traditional Chinese (Taiwan and Hong Kong), Dutch, French and Thai.

Community action groups are looking for films like 1946 to increase turnout for events and attract potential volunteers. The Eventive platform provides maximum flexibility for impact screenings with virtual hosts, including libraries, schools, faith-based organizations and community centers. Organizers may even pair an extended virtual screening window with an in-person discussion at a set date and time. Rocky planned a bus tour of the southern United States using Eventive’s audience data to identify where group screenings have been most successful and where strong interest in the film persists. DIY distribution with Eventive helped pave the way for these special impact screenings.

Word-of-mouth is still the most compelling marketing tool to get folks to see a movie. And with the Eventive Virtual model you can reach folks outside the typical festival and arthouse cinema audience. Interestingly, 1946 has reached viewers in rural communities in Alabama, Arkansas, Kentucky and Indiana among other nontraditional independent film markets. Sometimes you just have to meet people where they’re at. And the neutral territory of a virtual platform provides a safe space for people to step out of their comfort zones and experience a challenge to their perspective. It’s important for impact films like 1946 to have a tool like Eventive Virtual in their kit.

That’s right. This film has $118k in cumulative net sales as of July 2024. If we stack this revenue against the highest-grossing documentaries of 2023, 1946: The Mistranslation that Shifted Culture would easily make the top 30. The fact that Rocky Roggio was able to generate so much engagement around the film without the help of a distributor makes this achievement all the more remarkable. And with Eventive’s filmmaker-friendly price structure, Rocky and her team get to keep that $118k, which is 82% of the gross, channeling a significant amount of that revenue back into increasing the film’s impact. As virtual screenings on Eventive are a light lift with potentially high returns, this keeps the momentum going much longer than is typical for a brick-and-mortar theatrical run.

How the documentary 1946: THE MISTRANSLATION THAT SHIFTED CULTURE used Eventive to maximize reach and impact

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